ABOUT KINECT
Unique Philosophy and Proprietary Models
Our methodology, known as eBrand LIFEcycle Planning and Management™, enables us to provide the most effective solutions in creating an ongoing dialog between our clients and their customers. This two-way exchange of information is critical to the success of all involved parties.

Brands have a relatively short life and it's our job to make the most of things— pre-, mid-, and post-launch (when a product reaches maturity). eBrand LIFEcycle Planning and Management allows us to map the various touch points and plot the desired actions of both patients and physicians as they relate to a pharmaceutical brand. We identify specific strategies and tactics to raise brand awareness and encourage trial with the eventual goal of brand loyalty—from those prescribing the medication as well as those using it.

We craft unique content for the channels that best provide the audience with relevant information. The audience relies upon this information to help make sound decisions on healthcare. We help our clients facilitate and manage these customer relationships, while never losing sight of the value proposition. To that end, we stand behind all of our work through ROI analysis.

Global Reach with a Personal Touch
Kinect is one of 8 operating units within the Corbett Accel Healthcare Group. We all share a culture dedicated to market-moving ideas, brand stewardship, and the development of talented people. Kinect has operated out of Corbett Accel's Chicago and New York offices since its inception nearly 5 years ago.*

The Corbett Accel Healthcare Group is owned by The Omnicom Group, one of the largest communications holding companies in the world. Within Omnicom Group, Inc. are 4 divisions: DDB, TBWA, BBDO, and DAS. Corbett Accel is a part of DAS, Diversified Agency Services, which has 30 marketing service and communication categories, 165 companies, 675 marketing partners in 71 countries, 5,000 clients, and 18,000+ teammates--any of which Kinect can call on for assistance.

Within the Omnicom environment, every partner company operates autonomously, allowing for the freedom to maintain individual growth. This unique structure provides a network of global enterprises to back up an entrepreneurial spirit with incomparable depth. We hire the smartest marketing, technical, and medical staff to give our clients' brands presence, gravitas, and functional superiority in the digital world.

* Per the Sarbanes-Oxley Act of 2002, please see the public documents available within the Omnicom Group, Inc. Annual Report, as well as other SEC filings, regarding the number of employees.