TEAM KINECT
We are a full-service interactive agency providing strategic consulting, design, and technology development and implementation services. We leverage our many areas of individual expertise to bring together patients and healthcare professionals, physicians and physicians, as well as doctors and pharmaceutical companies.
Geoff Melick
Senior Vice President, Managing Director
Geoff’s current responsibilities include managing Kinect’s Chicago and New York offices. He facilitates strategic development for online and digital communications. Geoff focuses on both healthcare professionals and consumers/patients, creating acquisition, engagement, and retention programs. These clinical and promotional programs range from online therapeutic condition websites to brand sites to online marketing programs to sound CRM practices.
Geoff’s background has always included healthcare communications. He entered into interactive marketing in 1989, when he founded McCann Erickson’s Interactive Group (McCann Interactive), serving as its Managing Director.
Geoff’s focus has been to develop strong online and digital programs for pharmaceutical brands. He’s directed a wide array of interactive and Internet initiatives for companies such as Merck, Lilly, BMS, Pfizer, Abbott, GSK, Bayer, and J&J.
Kirk Nielson
Senior Vice President, Director of Client Services
As Director of Client Services, Kirk’s primary responsibility is building strong client relationships. With over 16 years in the pharmaceutical industry, Kirk has a wealth of experience in partnering with brand teams to identify key strategic imperatives and leading the development of market-moving communication initiatives. Kirk understands the important role that expectations play in our business, and works closely with both client and agency teams to ensure that these expectations are clearly communicated and, when possible, exceeded.
Prior to moving to Kinect, Kirk worked as Group Account Director in the Chicago advertising and promotions business unit of Corbett Accel Healthcare Group. During this time, he was responsible for overseeing the launch of two blockbuster products in the Merck/Schering-Plough portfolio (Zetia and Vytorin), as well as an important new specialty product for BMS (Baraclude).
Over the years, Kirk has helped launch other top products for several key pharmaceutical organizations, including Bristol-Myers Squibb, Merck & Co., Schering-Plough, Eli Lilly and Co., and Abbott Laboratories.
Steve Buecking
Director of Operations
Steve joined Kinect in October 2003 in a Senior Account role. He has worked with several clients including Bristol-Myers Squibb, Alcon, Merck, King Pharmaceuticals, and Abbott Laboratories, guiding these engagements from inception to completion.
Prior to joining Kinect, Steve had been working in a professional services environment driving technology-based solutions for a wide variety of clients. Select experience includes membership portal sites, e–commerce sites, and customer service applications. He also has Six-Sigma experience from an engagement with GE Capital.
